Talk to Me: Translating PR Results into Measurable ROI Data

• Philadelphia Chapter of the American Marketing Association

Talk to Me: Translating PR Results into Measurable ROI Data
Ever struggled to communicate, and demonstrate, the impact of a PR effort on an organization’s goals? Whether or not you have in the past, the pressure to use—and then report the effectiveness of—social networking, for example, is mounting. It’s crucial to measure the results of almost every activity so it can be translated into a data story everyone can understand. Now, as Marketers are doing far more than dabbling at the crossroads of social networking, social media and metric analysis, we really need to know the evolving best practices, tools, techniques and tricks of this new trade.

Diane Thieke, Marketing Director at Dow Jones & Co. will share real-life case studies that demonstrate best practices for reporting results. She will also share basic calculations for computing ROI on your company’s media campaigns as well as calculating ROI for social media and more traditional PR campaigns.

Diane will also share key findings that include:
• Tips for translating intangible PR results into demonstrable success.
• Leading indicators C-level managers look for to measure success in public relations campaigns.
• Perceptions and attitudes of both PR professionals and senior executives toward the impact of public relations on business success.

Who should attend this event? If you are responsible for marketing, public relations, corporate communications, internal communications, social media marketing or brand marketing – then this event is for you.

COST: $40 Members/$55 Non-Members

• General Networking
• Marketing
• Media/Media Relations
• Software/Internet
• Technology