AMA Pharma SIG

• Philadelphia Chapter of the American Marketing Association

October 20, 2009: PHARMA-BIOTECH SIG EVENT

EMERGING BUSINESS MODELS AND THE CHANGING ROLE OF THE PHARMACEUTICAL SALES REP

Regulations are changing the way sales representatives work and how they can interact with physicians. Yet, as pharmaceuticals are becoming more specialized and treatment more exacting, the demands for clinical information are even greater. Sales reps are now required to be more skilled and knowledgeable, not only with respect to the risks and benefits of the treatment, but also about the supporting data and clinical studies. These new requirements place different demands on MARKETERS as we are forced to carry a larger burden and play a greater role within the sale pipeline.

Join our panel of industry experts in a discussion about the changing role of life sciences sales reps, how marketing strategies are being impacted and what specific tactics are proving to be most effective.

• General Networking
• Life Sciences
• Marketing