September Luncheon: Buzz Marketing - Get People to Talk about Your Stuff!

• Philadelphia Direct Marketing Association

Most marketing, advertising, and PR follows a "push" strategy. No one enjoys marketing that pushes you (pure advocacy). Buzz marketing, however, is completely different. Buzz marketing creates a "pull".

Buzz marketing is: capturing attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy. It's about starting conversations.

Join us as we teach you how to leverage the most effective form of marketing on earth.

Speaker: Mark Hughes - Author, Buzzmarketing & Principal, C3 Metrics

Mark Hughes grew eBay's Half.com from zero to 2 million online customers as its VP of Marketing in less than three years. He did that through word-of-mouth marketing and cost-focused online customer acquisition.

Cost: $45 Members; $65 Non-members

• Advertising
• General Networking
• Marketing
• Meals -- Lunch
• Media/Media Relations
• Skills